When you form any business entity, you must choose a legal name for the business. Besides being a legal requirement, business names come in several flavors. Each type of name addresses different needs.

The name you use to form your entity is the business’s legal name and protects you at the state level.

A Federal Trademark can protect your business at the federal or national level against people using your brand name.

A domain name is simply your business’s website address. While most businesses have websites and strive to have a domain name that matches their brand name, websites are not required by law and your domain name does not necessarily have to match the business's true legal name or DBA exactly.